Thank You North Face

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Been_Jammin
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Thank You North Face

Post by Been_Jammin »

https://www.youtube.com/watch?v=GH0UjtGCgU4

Has anyone seen this PR campaign put out by an oil and gas industry executive? He thanks The North Face for being such a good oil and gas customer. I think the campaign put up billboards also. He makes some good points regarding The North Face's hypocrisy (and hypocrisy of the outdoor industry as a whole).
Last edited by Been_Jammin on Thu Jun 10, 2021 10:44 am, edited 1 time in total.
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Dave B
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Re: Thank You North Face

Post by Dave B »

95% of the outdoor industry is there only to fuel needless consumerism, I'm surprised it's taken this long for as relevant a rebuttal as this. Patagonia is especially obnoxious about it, regardless of how much smoke and feel good vibes they blow.
Make wilderness less accessible.
tmud
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Re: Thank You North Face

Post by tmud »

Awesome response, this guy is totally right. Too many people in this country have built their entire personality around virtue signaling to others about how morally superior they are.

What is hilarious is that if we were to dramatically increase the electrification of everything, hikers and outdoors people would end up being the biggest consumers of petroleum left in this country with our demand for the materials for outdoor clothes and gear.
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Trotter
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Re: Thank You North Face

Post by Trotter »

Been_Jammin wrote: Thu Jun 10, 2021 10:26 am https://www.youtube.com/watch?v=GH0UjtGCgU4

Has anyone seen this PR campaign put out by an oil and gas industry executive? He thanks The North Face for being such a good oil and gas customer. I think the campaign put up billboards also. He makes some good points regarding The North Face's hypocrisy (and hypocrisy of the outdoor industry as a whole).
I love it.

Heres another one.

"The North Face Presented With Award By Colorado Oil And Gas Association"

https://www.youtube.com/watch?v=xanjOeF1j5o
Last edited by Trotter on Thu Jun 10, 2021 11:31 am, edited 1 time in total.
After climbing a great hill, one only finds that there are many more hills to climb. -Nelson Mandela
Whenever I climb I am followed by a dog called Ego. -Nietzsche
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cottonmountaineering
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Re: Thank You North Face

Post by cottonmountaineering »

dont disagree with anything the video said. we're all part of the system, but trying to reduce our footprint seems like a no brainer
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curt86iroc
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Re: Thank You North Face

Post by curt86iroc »

dude is just pissed because he didn't get his company name on a north face jacket. I'm curious what liberty's goals are to reduce their impact on climate change....

https://www.thenorthface.com/approach/r ... nding.html

https://www.libertyfrac.com/our-company ... ur-impact/
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justiner
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Re: Thank You North Face

Post by justiner »

tmud wrote: Thu Jun 10, 2021 10:44 am What is hilarious is that if we were to dramatically increase the electrification of everything, hikers and outdoors people would end up being the biggest consumers of petroleum left in this country with our demand for the materials for outdoor clothes and gear.
You may be dramatically underestimating how much plastic is in use.
MaxmimumMills4
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Re: Thank You North Face

Post by MaxmimumMills4 »

Honestly this is hilarious. I don’t love the oil and gas industry but will always support calling out the hypocrisy.
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Jon Frohlich
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Re: Thank You North Face

Post by Jon Frohlich »

Dave B wrote: Thu Jun 10, 2021 10:37 am 95% of the outdoor industry is there only to fuel needless consumerism, I'm surprised it's taken this long for as relevant a rebuttal as this. Patagonia is especially obnoxious about it, regardless of how much smoke and feel good vibes they blow.
Patagonia's marketing tactic as a champion of the environment works for them even though it's hypocritical as hell. At least it works for Chouinard. It made him a billionaire after all.
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shelly+
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Re: Thank You North Face

Post by shelly+ »

Jon Frohlich wrote: Thu Jun 10, 2021 4:36 pm
Dave B wrote: Thu Jun 10, 2021 10:37 am 95% of the outdoor industry is there only to fuel needless consumerism, I'm surprised it's taken this long for as relevant a rebuttal as this. Patagonia is especially obnoxious about it, regardless of how much smoke and feel good vibes they blow.
Patagonia's marketing tactic as a champion of the environment works for them even though it's hypocritical as hell. At least it works for Chouinard. It made him a billionaire after all.
hahaha.... the more Patagonia promotes anti-consumerism, the more they sell. oh yeah... they're saving planet earth. for sure.
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Oman
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Re: Thank You North Face

Post by Oman »

Strange times indeed when we start relying on oil and gas executives to call out hypocrisy.

Blowing up people in their homes:
https://www.denverpost.com/2019/10/29/f ... -anadarko/

Leaving behind 60,000 unplugged wells for taxpayers to clean up:

https://www.hcn.org/issues/53.4/south-e ... as-cleanup

https://coloradosun.com/2021/04/01/orph ... en-bennet/

Running good-neighbor ads while cutting safety measures:

https://medium.com/westwise/anadarko-sp ... 9e738bbce6
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wombat
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Re: Thank You North Face

Post by wombat »

Alas, the North Face parent company bought a private jet terminal for their execs. I am sure they buy the "offsets" though, so all is well.
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